Our FiDi Families team was invited to the launch of the new editions of FitBit and it was a fun day of education, fitness and fun. Guests had a chance to view new products that totally integrate into a healthy lifestyle.
We had a chance to test out the new Fitbit Versa, which is a full-feature smartwatch that not only tracks fitness activity and sleep, but for women, it tracks the female menstrual cycle, allows the user to record symptoms and see all of their health and fitness details on the app. As every female knows, keeping track of this is important for your overall health and now it is a resource for discussions at annual exams with the OB-Gyn. The roll out of “Sleep Stages and Insights” will really allow users to track sleep and truly learn sleep patterns and better ways to manage sleep habits. The Fitbit Versa hits the market in April 2018 and will retail for $199.95 (MSRP).
The Fitbit Versa is considered one of the lightest metal smartwatches on the market and now features a 4+ day battery life.
Fitbit Versa, your personalized daily health and fitness companion, is a modern, full-featured and competitively priced smartwatch that helps empower you to take action, make the most of every moment, stay connected and reach your goals. Versa is available for presale today on Fitbit.com for $199.95, with retail availability starting in April 2018.
We also had a chance to learn about a new product that I am super excited about. It’s the Fitbit Ace and is a kid-friendly but sophisticated version of the Fitbit Versa. The smartwatch allows kids to track their health progress, amount of fitness activity such as step tracking, it is shower proof and is also a sleep tracker. I love it because I have a 9 yo who absolutely loves to track his steps, but wants the look of the grown-up smartwatch. So, the Fitbit Ace fit perfectly into his busy lifestyle and is geared towards the 8 + older kids. The Fitbit Ace also has some great safeguards that allow the parent to control privacy and monitor their goals and fitness level. This cool watch is now available for presale now, with in-store retail available in the 2nd quarter of 2018 and retails for $99.95 (MSRP).
The newest innovations in smartwatch technology at Fitbit is mindboggling and our team was excited to be a part of the Fitbit workout with Fitbit Ambassador Harley Pasternak. He had us using the hula hoop, jump ropes and plenty of other old-school fitness tools that got all of us moving and laughing. It was a friendly competition between teams and he was fun to work out with and get our fitness routine going.
The Fitbit family of products is constantly evolving and truly continues to impress users like myself. Some of the newest innovations in product offers include personalized fitness guidance: Enhanced 24/7 PurePulse® heart rate tracking, on-screen personal workouts from Fitbit Coach, vi 15+ Exercise Modes, Connected GPS, swim tracking with water resistance up to 50 meters, plus automatic activity and exercise tracking.
Thanks to Fitbit for hosting us at the launch event of some of the smartest fitness products on the market today!